HEAD OVER HEELS

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Model: Anna Fenna
MUA: Jessie Gein

CLIENT: "DARE" shoes

ABOUT THE PROGRAMME :

We are living in an era where Artificial Intelligence (AI) is no longer a futuristic concept—it is a present-day game changer. From business strategy and customer acquisition to operations and product innovation, AI is reshaping how the world works. Yet, many professionals, entrepreneurs, and corporate leaders still struggle to bridge the gap between understanding AI and implementing it in their day-to-day business processes. This comprehensive training program from IIT Bombay is designed precisely to fill that gap. Whether you are a business owner, marketer, corporate executive, or working professional—this course empowers you to become an AI-enabled leader in your field, without needing to be a coder. You will learn how to harness the power of AI in digital marketing, automate customer journeys, build chatbots and AI workflows using no-code platforms, and lead AI-powered innovation across business functions.

To join this course, knowledge of coding is not required. The curriculum is not intended to make you a software developer. Rather it is designed to build familiarity with how software works without the need to write code, using no-code AI tools. Module 1: Entering the Age of AI – A Strategic Orientation for Visionary. Module 2: 1. The Smart Funnel – Harnessing AI for Lead Generation, Engagement & Conversion . (a) Understanding the New-Age Customer Journey : (b) Shifts in consumer behavior in the digital age (2) Customer expectations: speed, personalization and relevance (a) . From Traditional to AI-Powered Marketing - Manual vs. automated workflows, Difference between marketing automation and true AI (predictive and generative) (b) AI in Content Creation (c) AI in Visual Design . (3) Classic Digital Marketing Strategy & Tools - (a) Social Media, (b) SEO & SEM , (c) Email for Business (d) YouTube & Video, ( e) WhatsApp Business, and , (f) Webinar: (4) Business Reimagined: The Role of AI in Every Channel - AI in Social Media Marketing, AI in SEO and SEM, AI in Email campaign, AI in Video and YouTube, AI in WhatsApp Business , Lead Generation with AI and Building an AI Marketing Plan . Module 3: Understanding Software Foundations – (1) A Beginner’s Guide to Programming & Object-Oriented Concepts - (a) Object-Oriented Programing (OOPs)- (b) Why software uses reusable structures and encapsulation, Real life examples (2) Programming Basics - Syntax, variables, data types, If-else logic, loops, and reusable functions, (3) Algorithms (4) Input/Output Logic (5) APIs (6) Systems Thinking. Module 4: (1) Design Thinking for No-Code App development Module 5: (1) Step into the No-Code AI Era – Practical Tools for Business Innovation (2) Understanding the No-Code AI Advantage - The importance of no-code AI for modern business leadership, Breaking myths: What non-tech leaders can realistically build (3) Hands-On with No-Code AI Tools - Building simple AI-powered workflows or app in few hours (4) Practice: Experimenting with No-Code AI Tools, Building, testing, and launching no-code solutions. Module 6: Chatbots & AI Agents- (a) Introduction to Chatbots & AI Agents (b) Building Chatbots and Agents. Module 7: Future of AI in Business (a) Trends and Innovations - How AI is evolving and shaping the future of business practices, Emerging AI technologies and their impact on businesses. (b) Building an AI-Driven Culture - Use cases of AI in small and medium enterprises (SMEs) and Fostering an AI-driven culture in your business. Module 8: AI Ethics & Data Privacy - Ethical Use of AI (a) The importance of using AI responsibly and avoiding bias, and, ensuring fairness in AI-driven decisions and models. (b) Data Privacy Concerns – (1) Understanding data handling in AI, business data privacy, and regulatory compliance (GDPR, CCPA, etc.) (2) Impact of AI on data security and privacy best practices. OPTIONAL MODULE:Introduction to Python. CAPSTON PROJECT.

WHO MAY BENEFIT:

Startup Founders, Small & Medium Business Owners, Freelancers & Solopreneurs, E-commerce Entrepreneurs, Digital Product Creators, Marketing Managers, Product Managers, Sales Managers, Digital Transformation Leads, Strategy & Innovation Heads, Customer Experience (CX) Managers, Operations Managers, Digital Marketing Specialists, Content Marketers, SEO/SEM Experts, Social Media Managers, Brand Managers, Marketing Automation Experts, Email Marketing Specialists, Business Analysts, IT Consultants, Product Owners, UX/UI Designers, Innovation Lab Members, Customer Support Managers, Trainers & Coaches, EdTech Founders, Curriculum Designers, Corporate L&D Heads, Online Course Creators, Marketing Consultants, Brand Strategists, Growth Consultants, Lead Generation Experts, Ad Agency Executives, Financial Advisors, Mutual Fund Distributors, Insurance Consultants, Wealth Managers, FinTech Entrepreneurs, NGO & Social Impact Leaders, Policy Advocates, Community Engagement Officers, Program Managers, Communication Heads, Creative Directors, Content Writers, Filmmakers & Video Editors, Clinic Managers, Health Coaches, Therapists & Counselors, Wellness Entrepreneurs, Telemedicine Consultants, Real Estate Agents, Hotel Marketing Teams, Tour Operators, Vacation Rental Hosts and Property Managers.

Interested?

Let us know your details. Our outreach team will contact you and explain you how training will benefit you and your organisation?